The Clay Pomade is Milkman Grooming Co.’s answer to having great looking hair. This product is perfect for those hair styles that needs a little bit of styling keeping that look natural on point. Like all of the Milkman hair styling products, we add natural conditioners & hair strengthening ingredients so you can look after your hair while you're styling it. So, who will this product suit? Men that want to achieve a natural hair style either short or medium length with a MATTE LOOK that has MEDIUM TO STRONG HOLD. As this product is water soluble it will be easy to wash out so there will be minimal build up.