Better Man® was born with a simple mission. To help Aussie blokes be better. In a fast-paced world full of impossible deadlines, commitments and standards, it’s easy to feel overwhelmed with the challenges that face every man. During these times it’s the little things that can make a huge difference. Weather you’re looking to improve your skin, hair or beard, or would just like to feel a little more settled and centred, we have a range of products to delight and inspire you.

Store Background

Better Man is a proudly Australian owned and operated male improvement store operating from regional New South Wales. As a small family-owned business, we strive to offer great service to all of our customers.

Product Selection

When thinking about our product offering, it was important that we consider the word “Better” and not confuse it with “Best”. For this reason, we have a range of affordable, quality, well known brands in our range as well as those extremely high-end products which are considered as “the best” by some. Soap is better than just water, face wash is better than soap, well you get it. No matter where you are on your improvement journey, we have a product for you.

Other Ventures

Never heard of us? Don't worry. We know what we're doing. Truth be told, this is not our first rodeo. The Better Man project began life as a small category on our wildly successful 18+ website and has been spun off into its own wholesome brand. With over 250,000 Aussie blokes already served on our Naughty Boy platform, we have the systems, expertise and buying power already in place to deliver exceptional customer service to both our existing Naughty Boy customers as well as an entire new wave of men who want to be better.

Find Out More

If you’re inspired by our story or would like to know more, don’t hesitate to get in touch with us.