Paste Pomade delivers a pliable, medium hold that lasts all day and is easily reworked throughout the day. Its lightweight formula is infused with nourishing ingredients such as carnauba wax, botanical humectants, kaolin clay and beeswax to nourish the hair while adding thickness, texture and definition. Achieve a variety of hairstyles with this single pomade or mix and match with any Baxter of California pomade for desired hold or finish.
Hard Hold / Semi-Matte Finish
Put a fingernail-sized amount into the palm of your hand and rub palms together to warm and emulsify the pomade.
Apply evenly throughout damp or dry hair with fingertips.
Apply product to wet hair for a wet-look finish, or to dry hair for a natural look with less definition.
Use more product for increased hold and style.
Run a comb through hair for a more finished look.